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The phrase “digital transformation” gets thrown around a lot in e-commerce, without much hint as to what it actually means. The actual definition of digital transformation depends on the context. For B2B organizations, digital transformation in e-commerce boils down to the implementation of new technology-driven solutions, and the ways digitization transforms business strategy day-to-day.
Businesses today aren’t just peddling their wares over the web – they’re leveraging digital technology to revamp their operations. We call this whole business transformation digital transformation in e-commerce.
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Last but not least, sustainability matters! Embrace it as part of your digital transformation journey because green is gold in today’s marketplace!
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