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Building signage plays a crucial role in the identification, wayfinding, and branding of commercial and residential properties.
Types of Building Signage
Exterior Building Signs
● Channel Letters: Individual letters that are illuminated internally or from behind, often used for storefronts and building facades.
● Monument Signs: Freestanding signs at the entrance of a property, typically low to the ground and made from durable materials like stone or metal.
● Pylon Signs: Tall, freestanding signs often seen along highways or busy roads, used to attract attention from a distance.
● Blade Signs: Mounted perpendicular to the building facade, they are easily visible to pedestrians and often found in shopping districts.
● Awnings: Fabric or metal structures that extend over a storefront, providing shade and a place for branding.
● Digital/LED Signs: Programmable signs that can display dynamic content, such as promotions, news, or events.
Interior Building Signs
● Lobby Signs: Positioned in the reception area, these signs often feature the company’s logo and are designed to create a strong first impression.
● Wayfinding Signs: Help visitors navigate through the building, including directories, floor indicators, and directional signs.
● ADA Compliant Signs: Required by law to assist individuals with disabilities, including braille and tactile signs for rooms and facilities.
● Room Identification Signs: Label offices, conference rooms, restrooms, and other specific areas within the building.
● Wall Graphics and Murals: Large-scale graphics applied directly to walls, used for branding, decoration, or conveying messages.
● Door Signs: Indicate the purpose of a room or office, often used for private offices, meeting rooms, and restrooms.
Safety and Regulatory Signs
● Exit Signs: Indicate the location of emergency exits, often illuminated and required by building codes.
● Fire Safety Signs: Include information about fire extinguishers, alarms, and evacuation routes.
● Prohibition and Warning Signs: Inform about actions that are prohibited (e.g., no smoking) or warn of potential hazards (e.g., wet floor).
Promotional and Informational Signs
● Banners: Temporary signs used for promotions, events, or special announcements.
● Posters: Display information about products, services, or events, often placed in high-traffic areas.
● Point of Purchase (POP) Displays: Located near retail checkouts to promote impulse purchases or special offers.
Digital Signage
● Interactive Kiosks: Touchscreen displays that provide information, directories, or self-service options for visitors.
● Video Walls: Large displays composed of multiple screens, used for impactful visual presentations and advertising.
● Digital Menu Boards: Used in restaurants and cafes to display menus and promotions dynamically.
Custom Building Signage Application and Purpose
Branding: Enhance the visual identity of a business or building, making it easily recognizable.
Wayfinding: Assist visitors and employees in navigating the premises efficiently.
Compliance: Ensure the building meets legal requirements for accessibility and safety.
Promotion: Advertise products, services, events, and promotions to attract customers.
Information: Provide essential information to occupants and visitors, such as directories, hours of operation, and facility rules.
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