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In this compelling interview, Juan José Thuemme shares his visionary approach to the evolving world of flavor creation. As the founder of the Flavorists School—Mexico’s first institution dedicated to training future flavor professionals—Thuemme reveals the inspiration behind the initiative and its mission to empower a new generation of flavorists through education and creativity.
Central to the conversation is the “Native Flavors” project, which revives pre-Hispanic ingredients and culinary traditions to preserve cultural heritage while introducing bold, authentic profiles to the modern palate. Thuemme emphasizes the delicate balance between cutting-edge innovation and the use of natural ingredients, especially in response to the global rise in clean-label and health-conscious consumer demands.
The interview also explores the key flavor trends anticipated for 2025, including cultural fusion, functional flavors that support wellness, and the surge in plant-based food and beverage innovations. Thuemme provides insight into how these trends are influencing product development across the industry.
Finally, he discusses the transformative role of technology—highlighting how AI, precision fermentation, and advanced extraction techniques are reshaping the future of flavor. Thuemme’s work stands at the intersection of tradition and innovation, inspiring a new era in flavor development.
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